Is GUESS a Good Brand? 6 Reasons to Prove It Is

by jacky chou
Updated on

Guess is one of the most recognizable brands globally. It combines fashion, elegance, and class to produce a variety of accessories, designer watches, denim, and beautiful apparel. This brand has existed since 1981 and was quite a hit in the 1990s. However, what customers want to know today before any decision is, is Guess a good brand? 

Four brothers established this brand: George, who handled design; Maurice, in charge of product development; Armand, who took care of distribution; and Paul, in charge of advertising and campaigns. 

Since its inception, the luxury brand has continually expanded its product lines and is now rubbing shoulders with the most successful clothing lines worldwide. Currently, the business markets itself as Global Lifestyle Brand.

The business started in Beverly Hills before branching out to various parts of the world. Right now, the brand has licenses and distributors on multiple continents.

It has distributors in South Africa, Latina America, Asia, Canada, Europe, Australia, the Middle East, and more. It operates in not less than 484 locations across the world.

Is GUESS a Luxury Brand?

Customers at a Guess store

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Though GUESS is a good brand, it is not a luxury brand. While there is no strict definition of what a luxury brand should be, various characteristics are used to determine whether or not a brand is a luxury brand.

In most cases, luxury brands are high-end and exclusive. They focus on quality and craftsmanship.

Luxury brands possess a strong heritage and history, and products sold here are known to be status symbols. Guess conforms with most luxury brand criteria. For instance, it sells trendy clothing, often seen as chic.

On the other hand, it boasts a strong heritage since it was founded in the early 80s. The European fashion scene inspired its founders. Articles of clothing from this brand are hyped for being of high quality.

Ultimately, it’s upon you to determine whether the brand is luxury. What’s more important, however, is that the business offers fashionable, well-made, and high-quality clothing and other products. Hence this is a plus for the brand, and you may purchase from this good brand with confidence.

Why You Should Trust GUESS as a Good Brand

Guess brand

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1. Boasts of Affordable Products

The business has product lines for a wide range of clothes, including dresses, jeans, tops, jumpsuits, denim, hoodies, t-shirts, activewear, sweaters, intimates, shorts, pants, swimwear, and even undergarments. It also offers a vast range of footwear options, such as sandals, boots, heels, and sneakers.

You can trust the business for spectacular sunglasses, watches, vests, wallets, scarves, hats, cologne, and fragrances. You will also find a wide variety of bags and purses.

The business maintains original designs and updates its product line through seasonal collections. While this enterprise was among the first brands to come up with design jeans, its products remain highly affordable and of high quality.

You can trust the business for women’s products and men’s, kids’, and baby collections. It appeals to people of all ages, genders, and races.

With their upscale line dubbed Marciano, expect to find jaw-dropping products. Still, on this one, The World of Guess caters to those in specific countries like Mexico, Russia, Hong Kong, and Canada.

2. Sells Eco-Conscious Clothing

A lady with a Guess bag

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Only a handful of businesses are conscious about the environment, and one of them would be GUESS, with its eco-friendly clothing line. Over the past three years, 20% of Guess’s denim has been used in its eco collection, with 2024’s projections expected to be 75%.

Their eco denim contains not less than 28% environmentally friendly materials. On the other hand, the production methods are safe for the environment. The materials used are organic, recycled, and innovative.

The luxury shop hopes to make up to 30% of its global materials economically friendly by 2023. It promises to make accessories and footwear out of 100% recyclable, and by 2024 they plan to use biobased or 100% recycled polyester for its main line of clothing, something they hope to extend to its entire products by 2029.

In conjunction with the Fashion Institute of Design and Merchandising (FIDM), GUESS supports and emphasizes innovative materials, zero-waste pattern making, responsible denim production, circular fashion, and lifecycle assessment. This teaching prepares upcoming designers to think about global sustainability moving on.

3. Customized Shopping Experience Guaranteed

Customized shopping experience

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GUESS uses several strategies to put its products to as many customers as possible. Customers have myriad ways of purchasing products. Some ways besides in-store shopping comprise same-day delivery via Uber and curbside pick-ups after shopping in any of their stores or after shopping by appointment.

GUESS also ships Ups Access Points. This means it is now easier to shop online and pick up your product quickly and with ease. There is also a personal stylist service where shoppers access free attendance to virtual stylist events.

Suppose you cannot shop from one of their stores. You can book a virtual shopping appointment. Besides, GUESS offers subscription boxes if you want to try out something different every month. The best part about subscription boxes is that a personal stylist customizes them. The monthly subscriptions include the trendiest seasonal offerings and styles.

You also get access to GUESS List program, which earns you points depending on how much you spend. For instance, you earn up to a $10 reward when you reach 200 points. GUESS List contains various tiers such as The List, Noir List, and Elite List. Each of the tiers contains different offerings. Therefore the shop has made it possible for each customer to customize their shopping experience.

4. Corporate Social Responsibility

Guess bag

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GUESS does not take chances when it comes to corporate social responsibility. For systemic social change to be enacted, GUESS believes a collaborative approach must be employed. This is actualized through only collaborating with suppliers who adhere to international standards for labor and human. 

For this reason, the luxury brand has developed a program for employee empowerment. It also trains its suppliers. The company also coordinates remedial efforts and oversights globally. It projects that by 2024 it will have established training programs for 100% of its factory employees’ manufacturing facilities.

The business is committed to partnering with sellers on disclosure as well as a program that encourages positive women’s empowerment. By partnering with Social Enterprise Homeboy, the luxury brand can offer more training opportunities and job opportunities to give back to the community. Through the partnerships also, positive transformation for x-convicts can be achieved.

GUESS also is partnering with local organizations focusing on sustainability, such as Global Reporting Initiative, Sustainability Accounting Standards Board, GOLD Community, Sustainable Apparel Coalition, Global Fashion Agenda, Better Cotton Initiative, The Jeans Redesigned, UNFCCC Fashion Industry Charter for Climate Action, Science Based Targets Initiative, Good360, Inner Community, Textile Exchange, and others.

5. Upholding Honesty and Integrity

Honesty and integrity are virtues that give any business a competitive edge. GUESS understands and upholds these virtues, which is why it has stood the test of time. Ethical conduct is in their bloodline. 

The business’s code of Ethics guides its workers in working with customers, business partners, and global suppliers. All workers are provided with the code of ethics at the time of employment and are expected to work with them. This promotes honesty and integrity at work.

The code of ethics provided to workers incorporates personal responsibility, confidentiality, conflicts of interest, and employee treatment, to name a few. 

The luxury brand understands what corporate capitalism demands and employs it in every aspect of its business, even to the planet, making it a safe place for generations to come.

6. Customer Support

Offering the best customer support is in the bloodline of every thriving business, and GUESS has taken this aspect seriously. Their customer reps are hyped for listening to their clients and offering them what they want when they want. They also quickly respond to their partners, suppliers, and associates’ needs and respect the privacy of their customers.

When purchasing from them, you are guaranteed that your private information is safe, and under no circumstances shall it be sold to other companies or third parties.

Regarding Secure Sockets Layer technology or SSL, all their online shopper information is highly protected. Their data is encrypted, and only the company can decode it when they need to.

Regarding their return policy, shoppers can return unneeded or unfit products within 30 days after purchase. This gives the GUESS brand to have an edge. It also applies to online products, which can be returned by mail or in-store. Hence shoppers can choose an option that best suits them.


Considering these reasons, there are a lot more reasons that make GUESS luxury a good brand you can trust. The valuable luxury brand has high-end clothing, jewelry, and accessories for everyone. They market their lines as trendy and highly affordable to most buyers. On the other hand, the fashion line is irresistible and will remain here for years. With over 40 years of existence, GUESS Luxury Brand has unremarkable craftsmanship and will continue pleasing its shoppers for a long time.

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jacky chou


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