Is Coach a Good Brand? All You Need To Know

by jacky chou
Updated on

Coach is one of the American brands that prides itself in making luxury handbags and high-end fashion collections. It has existed in the fashion industry for years and is known for its unique designs. However, the real question is, is Coach a good brand? This heated debate has stirred up since people question its credibility in the fashion industry because it is more accessible and affordable than other designer and luxury brands.

Coach is a good brand since it boasts heritage and craftsmanship in making its bags and accessories. Our article describes in detail why Coach is a good brand, so read on and learn.

Is Coach a Good Brand?

If you love the finer things in life, you know how special designer and luxury brands make you feel. They bring a sense of scarcity as they curate their products uniquely so a few people can experience them.

Coach bags on display


For this reason, their prices are always high since the brands command a hefty premium. However, they don’t use the cost to set their brand apart but pride themselves in their craftsmanship since all their products are made with the highest standards.

Reasons Why We Consider Coach a Good Brand

a) Coach Products Retain Their Value

If you are wondering whether Coach is a good brand, you should know that any brand should have an investment value. Coach bags have a resale value for status since they are from a well-known brand, and people are often willing to pay for their second-hand value.

Ladies posing with new Coach bags

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The bags are often resold if they are in good condition, style, or in fashion. A new bag may cost you more, but it offers value for your money since you can use them for many years and sell them for almost the same price you bought them.

Coach bags are desirable and have gone through excellent craftsmanship with timeless designs. It is amusing that most of their products are often resold at the same price since they are luxury offers in the mid-range.

b) Quality of Products and Materials

You can gauge the quality of a brand with the materials they use in making its products. Luxury brands offer an inventory of quality products that last long. 

A lady displaying a real Coach handbag in a store

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They also use original materials to make the products worth their price. Coach is a quality brand since it collects its materials, such as natural leather, Nappa leather, and pebbled leather, from natural sources.

Coach bags’ quality is better than other oversized brands.

c) Design Aesthetic, Creativity, and Sophistication

A woman posing with a sophisticated Coach Handbag

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The design and aesthetic of a product can make it worth a purchase.Coach has some iconic designs like other luxury designed brands like Loius Vuitton. When a brand sells uniquely designed products, they may always stay in style. Coach has iconic leather bags such as the “Bonnie Cashin Turnlock Tote” and the “Logo Bag.”

d) Social Responsibility

For a product to be considered a luxury brand, it should take part in giving back to society or in global campaigns. Coach practices sustainability as the foundation of continual improvement. Additionally, it aims to boost economic performance and control company hazards.

It has a value system that includes a responsible approach toward humans and how they relate to their environment.

Coach supports ethical and environmentally friendly movements as they use eco-friendly materials to make its leather products. They also use recycled materials to make their packaging bags.

Is Coach Considered a Luxury Brand?

Luxury brands have qualities that seclude them from normal ones, so let us look into the details of Coach and see if it fits the characteristics of a designer brand.

1. Heritage

Coach was founded in 1941 as a family business. It was based in Manhattan and was a leather workshop. It established its brand identity after Miles and Lillian Cahn joined the company in 1946.

In 1962, it went through a product makeover when Bonnie Cashin became its designer and added her style. The Cahns added to the Coach foundation by creating different products, such as women’s handbags. They refreshed the looks of the designs they found and improved the quality of other materials.

A woman carrrying a Coach handbag

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Coach’s direction took another turn in 1985 when the Sara Lee Corporation bought it. Its leadership changed, making it the most luxurious brand in the world, with a loyal following of fashionistas and celebrities. Recently, the brand has expanded to produce shoes, clothing, and jewelry.

It has more than 1500 department stores in more than 18 countries and gets annual revenue of $4.2 billion. Additionally, Coach is a heritage brand since it has made new luxury bags. It has many exciting choices for people who love luxurious quality and stylish designs.

2. Brand Association

People may consider a brand luxury by how celebrities associate with it. Stars are associated with wealth and flashy lifestyles. So it is evident that the brands they endorse are seen to be luxurious. Also, when celebrities are involved with Coach products, it generates a buzz and interest in them.

Jennifer Lopez posing with her first handbag design for Coach


When the target audience connects to a brand because of a celebrity, the brand can become a luxury product. So, is Coach a luxury brand when linked to brand affiliations? Coach has associations with stars such as Jenniffer Lopez, Kristen Bell, Selena Gomez, and Zoe Kravitz. These celebrities have made the brand more valuable than other products since people want to be associated with these Hollywood Stars.

3. Exclusivity

High-end luxury brands are always exclusive. We consider Coach an exclusive brand since it has few designer pieces. Although some products may negate this factor since they are readily available and cheap. These products appeal to a broader audience rather than remaining exclusive.

A woman posing with a newdesign from Coach

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Coach sets their prices affordable so that many people can access them. However, you can find their exclusive products in different department stores, making them equal to other luxury brands.

The only difference they have with brands like Louis Vuitton is that Louis Vuitton is expensive, and Coach isn’t.

4. Price

You can use the price of a product to gauge if it is luxury or not. In most cases, you will find high-end products charging more for their products since they use high-end materials and craftsmanship. Sometimes the quality may fail to justify the price, but people will still pay more to associate with the brand or for the brand value.

Authentic Coach Bag with tag price

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For instance, Coach handbags are of higher quality than Gucci bags, but people often pay more for Gucci to be associated with their luxury status. Find out why Gucci is more expensive than Coach. In addition, if you compare Coach handbags to other luxury brands, you will find that they are of high quality at lower prices.

On the other hand, Coach products are pricier than other products, such as Kate Spade, because they are higher quality than those brands.

5. Craftsmanship

Regarding craftsmanship, Coach women’s handbags are made by leather goods specialists in Cambodia, Vietnam, and the Philippines. These professionals create great quality handbags that stand the test of time and have looked incredible for years.

However, most true luxury fashion houses have craftsmen and women close to their headquarters. For example, Gucci often produces their bags in Italy, while Dior bags are made in Spain or Italy. It explains why the production of Coach bags is at a different standard than these other luxury brands.

6. Price

You should expect to pay between $150 and $795 for a Coach bag. However, there are affordable options, like small bags made from coated canvas.

If you compare this price range to other luxury brands, it is significantly less – most Louis Vuitton bags, for example, retail for well over $1,000, while all Coach bags are available for less than $1,000.

Coach is also sold in outlets across America and regularly has sales on their main website. Furthermore, it is rare to find Coach products at a discount unless it’s through a retail partner like Net-A-Porter or Bloomingdale’s.

  • Pros
  • They have unique and bold designs
  • They have well-made products
  • They are affordable and offer a mid-range luxury feel
  • It is more accessible since they have a lot of department stores in malls
  • Cons
  • Some customers complained about the quality of their products, saying they didn't last long as they expected.


In conclusion, Coach is a good brand; it is considered a mid-range luxury brand since it is cheaper than other brands. Although cheap, it is made of high-end materials, which makes it durable. So, if you're considering getting a Coach bag, don't hesitate since you will get quality at a slightly lower price. If you want to check out other brands, check our comparison of AllSaints, and other similar companies.

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jacky chou


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