Is BloomChic Fast Fashion?

by jacky chou
Updated on

Fast fashion has become a popular term in recent years, often associated with trendy low-priced clothing that hurts the environment and society.

Have you ever shopped at BloomChic and wondered whether it falls under the fast fashion category? With so many brands using this model, tracking which ones prioritize sustainability and ethical practices is tricky. So, is BloomChic fast fashion?

Yes and no. Whether or not BloomChic can be considered a fast fashion brand is a matter of interpretation, as there is no one-size-fits-all definition of fast fashion. However, some characteristics of fast fashion can help determine whether or not BloomChic falls under this category.

In this article, we’ll explore BloomChic’s business model, marketing tactics, production, and return process to determine whether it can be considered a fast fashion brand. We’ll also examine the impact of BloomChic’s practices on the environment and society. By the end, you’ll better understand how BloomChic fits into the larger picture of the fashion industry and its impact on the world.

Is BloomChic Fast Fashion?

Is BloomChic Fast Fashion?

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Fast fashion is the mass production of inexpensive clothing quickly manufactured and sold at low prices. Some examples of fast fashion brands include Zara, H&M, and Forever 21. These brands are known for producing large quantities of trendy clothes at low prices, encouraging consumers to buy more frequently.

The fast fashion business model has been criticized for its negative impact on the environment, such as the pollution caused by textile waste, and society, such as exploiting workers in developing countries.

BloomChic’s business model is not entirely similar to fast fashion brands. While they offer affordable clothing, they do not have the same level of mass production and rapid turnover of styles as typical fast fashion companies.

BloomChic emphasizes quality over quantity, and its production process is more transparent than that of fast fashion brands. However, BloomChic’s pricing strategy, support team, interactive returns process, and marketing tactics could be seen as similar to those of fast fashion brands.

BloomChic’s Business Model

BloomChic's Business Model

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The production process of BloomChic involves outsourcing its products’ manufacturing to various suppliers in different countries, including China and India. BloomChic’s products are made in bulk, which allows the company to keep the cost of production low and offer its products at competitive prices.

BloomChic’s pricing strategy is also an essential part of its business model. The company offers significantly lower prices than other high-end fashion brands. BloomChic achieves this by selling its products directly to customers through its online platform, eliminating the need for intermediaries and reducing costs.

Regarding marketing, BloomChic relies heavily on social media platforms such as Instagram, Facebook, and Pinterest to promote its products. The company collaborates with influencers and bloggers to create content showcasing its products and appealing to its target audience.

While BloomChic’s business model shares some similarities with fast fashion brands like Aritzia, such as outsourcing production and offering affordable prices, the company has taken steps to reduce its environmental impact and promote sustainable fashion practices.

For example, BloomChic offers a sustainable fashion collection from recycled materials and organic cotton. The company has also partnered with environmental organizations to promote eco-friendly practices and reduce its carbon footprint.

Comparison of BloomChic to Fast Fashion

Comparison of BloomChic to Fast Fashion

I. Production Process

BloomChic’s production process involves designing and manufacturing its clothing in-house. The brand claims its clothing is made from high-quality materials and follows ethical practices. On the other hand, fast fashion brands typically outsource their production to developing countries where labor is cheap, often resulting in poor working conditions and low wages for workers.

II. Pricing Strategy

BloomChic’s pricing strategy involves offering affordable prices for its clothing. However, the brand does not have a system of constant discounts and sales typical of fast fashion brands. Fast fashion brands often use discounts to encourage consumers to buy more frequently and dispose of clothing quickly.

III. Marketing Tactics

BloomChic markets its clothing as trendy, appealing to consumers who want to keep up with the latest fashion trends. However, the brand does not rely on marketing tactics to encourage consumers to buy more frequently or dispose of clothing quickly.

Fast fashion brands use marketing tactics such as limited-time offers, celebrity endorsements, and social media influencers to encourage consumers to buy more and dispose of clothing quickly.

IV. Environmental Impact

Fast fashion brands significantly impact the environment due to the high volume of clothing production and synthetic fibers that do not biodegrade. BloomChic’s focus on using high-quality materials may have a lower environmental impact. However, the brand still contributes to the overall problem of clothing waste and the use of non-renewable resources.

V. Social Impact

The fast fashion industry is notorious for its poor working conditions and low wages for workers in developing countries. While BloomChic claims to follow ethical production practices, it is still important to consider the impact of the brand’s production process on workers’ rights and wages.

What Customers Are Saying- BloomChic Reviews

BloomChic is a fashion brand that receives mixed positive and negative reviews from customers. While the brand offers a good range of sizes and has some cute styles, it falls short in several areas.

Let’s jump right into the ratings from the brand’s website. The famous Bloom Dress – Flutter Sleeve Ditsy Floral Pocket Split Maxi Dress has received 4.8/5 stars with over 5oo reviews. The Tropical Ruched Ties Hanky Hem Crisscross Swim Dress received 4.6/5 stars with nine studies, and the Tribal Split Dolman Sleeve Pocket Maxi Dress received 4.8/5 stars with 104 reviews. All items were rated nearly perfectly on the official website.

What Customers Are Saying- BloomChic Reviews

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I dug into the comments section for the Bloom Dress – Flutter Sleeve Ditsy Floral Pocket Split Maxi Dress to find out what customers liked so much about it. One shopper wrote:

“I love this dress. It is incredibly comfortable and SO flattering! I wore it for our family pictures and was impressed with how it was photographed. I ordered it in 2 colors, and I will order more. I feel incredible in it. Shipping time and shipping method weren’t too bad – my shipping address was in the middle of nowhere – there were good updates on the status and location. I 100% recommend this dress.”

Regarding customer reviews, BloomChic received an average rating of 3.8/5 stars on Trustpilot after more than 6.7k reviews. One BloomChic review stated:

“I was worried as this was an American site and advertised on Facebook, but the products did take a while to arrive, but…they are worth the wait, fit perfectly, and quality is excellent. Just ordered three more items.”

On, BloomChic scored 4.7/5 stars from over 2.7k shoppers. 99% of them said they received four or 5-star service and quality. No one gave the brand 1 or 2 stars. One reviewer reported:

“I ordered this same dress for my engagement photos, and it was a perfect fit! I ordered it expedited, and it got here almost two days early. Very comfy, beautiful, and meant for voluptuous, full-figured women.”

Impact of BloomChic’s Practices

Impact of BloomChic's Practices

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BloomChic, like any other fashion brand, has a significant impact on the environment and society. The impact of BloomChic’s practices regarding their environmental and social impact can be evaluated.

In terms of environmental impact, BloomChic’s production process involves using natural resources such as water and energy and producing waste and carbon emissions.

While BloomChic claims to use sustainable materials and reduce waste in its production process, it is essential to consider the entire lifecycle of its products, including transportation and disposal. If BloomChic’s products are not disposed of properly, they can contribute to the growing problem of textile waste in landfills.

In terms of social impact, BloomChic’s practices can have implications for the working conditions and rights of its workers, especially those in its supply chain.

BloomChic claims to have ethical and fair labor practices, but it is important to examine the conditions of its workers in its factories and ensure that they are paid fairly and have safe working conditions. BloomChic’s pricing strategy may also contribute to a culture of overconsumption and unsustainable fashion trends.


BloomChic operates in a way that shares some similarities with the fast fashion industry. While their production process is less quick than some fast fashion brands, their pricing and marketing strategies are similar. However, it is essential to note that BloomChic also prioritizes sustainability and ethical practices, which sets them apart from traditional fast fashion brands.

Whether or not BloomChic can be considered a fast fashion brand is up for debate, but its impact on the environment and society cannot be ignored. As consumers, it is important to be aware of the practices of the brands we support and make informed decisions about our purchases.

Frequently Asked Questions (FAQs) on BloomChic

1. Is BloomChic legit?

Yes, BloomChic is a legitimate fashion brand offering women’s clothing, accessories, and shoes. The company has a website where customers can browse and purchase their products, and they also have a social media presence on platforms like Instagram and Facebook.

2. Where is BloomChic from?

BloomChic is an online fashion brand that operates globally. The company has no physical store but ships its products to customers worldwide. The brand’s headquarters is located in an undisclosed location.

3. Who owns BloomChic?

The founder and owner of BloomChic are unknown. The brand does not disclose its founder’s identity or background on its website or social media channels.

4. Is BloomChic made in China?

BloomChic’s products are manufactured in different countries, including China and other parts of Asia and Europe. However, the brand does not specify which products are made in which country on its website. BloomChic sources its products from various suppliers and manufacturers worldwide.

5. Who are BloomChic competitors?

BloomChic’s competitors are other online fashion brands that offer similar products and target a similar audience. Some of BloomChic’s competitors include Shein, Romwe, Zaful, Boohoo, and Fashion Nova. These brands also offer affordable and trendy clothing for women and have a significant online presence.

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jacky chou


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