best watch companies, best luxury watch brands and best affordable watch brands

Top watch brands for 2023 | Best watch companies

by Dylan Baker
Updated on

Watch is a must-have accessory in every mans wardrobe. It not only makes your outfit look better but also makes you more productive.

In my opinion, everyone needs to have at least one good watch.

But with so many options out there it can get tough to choose a good watch. To help you guys out, and to make things easier for you we have made a list of best watch brands in 2023

You can pick a watch from any of these companies and be assured that you are getting a good deal.

We have divided the list into three categories: luxury, affordable, and fashion watches.

The luxury category has high-end expensive watch brands, affordable categories as the name suggests have budget-friendly brands and fashion category have brands that have watch design as their only focus(more on that below).

If you are looking for a watch in budget then do check out our list of best watches for students.

Best luxury watch brands

There is no shortage of high-end luxury watch brands but many of these brands do not justify their price tags.

These are some of the top luxury brands of watches that are worth your money.

Audemars Piguet

One of the “holy trinity” of Swiss watchmaking, Audemars Piguet dates back to 1875 when Jules-Louis Audemars and Edward-Auguste Piguet founded the company.

It is still a family-owned brand, giving them the freedom to experiment, and is one of the more adventurous and contemporary of the major watch brands.

Its designs are a little unusual but it grows on you.


Richemont’s Jaeger-LeCoultre, also known as “the watchmakers’ watchmaker” is one of the leading names in swiss horology with a long reputation dated back to the early 19th century.

Jlc is one of the most loved brands in the community. Most watch enthusiasts have multiple jlc pieces in their collection.

This is a brand you should definitely check out if you are in the market for a luxury watch.

A.Lange & Sohne

 This is one of the leading luxury watch brands in the world, comparable to the top brands.

Their complicated watches are impressive and highly technical while remaining elegant and beautiful.

Of course, it is expensive but not overpriced – Lange’s collection starts in the five digits and only goes up from there.

If you’re in the market for an heirloom watch and don’t care about the bling factor or huge name recognition, Lange deserves your consideration every bit as much as the high-end Swiss brands


Blancpain was founded in 1735 and is said to be the oldest surviving swiss brand.

It is part of the swatch group.

In recent years, Blancpain has made a number of impressive achievements, such as the world’s first automatic tourbillon and calendar, with an 8-day power reserve.

Ulysse Nardin

Ulysse Nardin is a luxury Swiss watchmaking company founded in 1846 by Ulysse Nardin, with the goal of producing marine chronometers.

Since 2014, it has been a subsidiary of the french kering group.

freak is the most popular series from the brand. It is known for making some really bold designs.


Any watch list is incomplete without Rolex.

It is the most recognizable luxury watch brand. It was started in the early 20th century and throughout its history, Rolex has been one of the leading watch brands in the world.

In today’s world successful marketing and excellent products has made it a status symbol.

Recently Rolex has reduced its shipments which have caused its prices to increase in the secondary market.

Some critics feel that Rolex is overpriced and overrated and the company is living off its reputation. This reputation is well-deserved as Rolex has made some of the most iconic and most copied design in the horology history.

It is one of the few watches that retains its value when used and some even gain in value.

No matter what people say it is an iconic brand and will look good on almost everyone’s wrist.

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Cartier is a brand from Paris which is renowned for its jewelry, watches, and accessories.

They make some really classy and elegant watches for both men and women. They have some oddly shaped watches but design and quality are great nonetheless.

Definitely worth considering if looking for a high-end luxury watch especially for women.

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Apple as you already know is not a watch brand but a tech company. They make high-end tech products one of them being their apple watch.

It is a premium smartwatch and without a doubt the best one in the market currently to a large extent.

It has so many useful features and integrates with your other Apple products seamlessly.

Apple Watch also works as a fitness tracker and you can even make phone calls with it.

In my opinion, every watch lover should definitely give this a try.

If you dont want to spend too much on this you can try out older models of the apple watch.

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Best affordable watch brands


Perhaps the most popular Japanese watch brand, Seiko was the first company to mass-market quartz watch.

It is well known for its great budget watches. The Seiko 5 series is legendary as a cheap, reliable automatic watch.

Many of Seiko models are listed in our list of best watches for students

This is definitely on top of your list while shopping for a budget shop.

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Casio is in the watch business since the 70s and is one of the ‘big three’ of the Japanese brands along with citizens and Seiko.

They are famous for making rugged and strong watches.

Casio is mostly into digital watches and their g-shock watches are their most popular line of watch.

If you are into digital watch Casio is the way to go but even if you are into analog watches Casio has some great budget options for you.

I would definitely advise to check this brand out if you are looking for a budget watch.

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Timex is an American watch brand.

It is famous for making very affordable watches, their offerings start well under $50

Most of their watches are quartz but they do have a few mechanical ones as well.

If you want a very affordable watch or just want the best bang for your buck then timex should be the first place to look.

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Tissot is another swiss brand on our list and now a part of the swatch group.

It is famous for making affordable fashion watches and cheap mechanical watches.

If you are into minimal, clean looking watches then this is probably the best budget option for you.


 Orient has been a player in the Japanese watch market for decades, and are now making inroads into the American market.

Most of their watches are automatic, and they are one of the few manufacturers that exclusively use in-house movement.

They are best known for dressy watches in different budget segments.

Orient has some great budget offering which should definitely be on top of your list of you are looking for a dress watch.

Fashion Watch Brands

Fashion watches are the watches that are made by keeping only the design in mind while compromising on the quality and features most of the time.

I would suggest you to avoid buying watches from these brands, they might look good but they are of poor quality with some cheap movement and unnecessarily high prices

These watches do not justify their price and there are way better options available from the brands mentioned above at the same or even lesser prices.

These watches are mass-produced in China with poor quality material and are sold at highly inflated prices with the help of good marketing.

Some of the fashion watch brands to avoid:

  • The 5th
  • MVMT
  • Vincero
  • Invicta

Alternatives: If you want a minimal watch you can check out Tissot or times watches which would cost you half of what these companies charge and will give you a high-quality watch.

But if you really want a fashion watch then you can go with Daniel Wellington but I would still advise looking for alternatives from other good watch brands.

Also check out why airpods are expensive.


There a lot of great watch brands, some of which we have listed in this article. Go with any of the above-mentioned brands, you will not be disappointed.

When buying a watch always prefer quality over quantity. Avoid going for some cheap watches with poor quality. You can easily find some really well-made watches at really affordable prices.

And once again, stay away from the ‘fashion watches’ they are just poorly made chinese watches that are massively overpriced.


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About the author

Dylan Baker

Dylan is a Men's fashion and image consultant, He is also the man behind Dapperclan. He is extremely passionate about fashion and wants to help men style and look better.


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